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What's new

Notes, talks and conversations from the team — published on LinkedIn.

Sebastian Denef
Sebastian DenefLinkedIn · Post · 21 Oct 2026

I am excited to be a speaker at the next webinar in the Marketing Tech Leadership Series on October 28th starting at 5:00 PM (CET), hosted by the former CMO…

I am excited to be a speaker at the next webinar in the Marketing Tech Leadership Series on October 28th starting at 5:00 PM (CET), hosted by the former CMO of SAP Ralf Strauss!

Speaking on the theme of AI-Agents-as-a-Service, I will be sharing how we automate operational processes at lightning speed.

Look forward to practical lessons learned, real-world case studies, and networking with a top-notch group of colleagues.

Please note: This webinar will be conducted in German and is targeting professionals in marketing and sales.

🗓️ When: Wednesday, October 28, 2026 | starting at 5:00 PM (CET)
📍 Where: Online (Digital)
🔗 Register now for free: https://lnkd.in/dyUmuium

I am excited to be a speaker at the next webinar in the Marketing Tech Leadership Series on October 28th starting at 5:00 PM (CET), hosted by the former CMO…
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Sebastian Denef
Sebastian DenefLinkedIn · Repost · 20 Oct 2026

Reposted a post by MarketingTechLab

AI-Agents-as-a-Service … in Lichtgeschwindigkeit in den Produktivbetrieb!
Vom ersten KI-Prototypen zur echten Skalierung: Wie gelingt der Schritt aus der Testphase in ein dauerhaftes, performantes „Agentic-AI Operating Model“?

Am 28. Oktober 2026 beleuchten anhand konkreter…

Reposted a post by MarketingTechLab
RepostRead on LinkedIn →
Sebastian Denef
Sebastian DenefLinkedIn · Post · 29 Sep 2026

As an entrepreneur, I’m all for maximizing revenue and thinking like a business. But there is a fine line between a smart strategy and sheer audacity.

Case in point: my (now former) electricity provider, Grünwelt Wärmestrom GmbH.After my first year of service, they decided to raise my rate by 50%—up to a staggering 45ct/kWh.

For context, new contracts in Germany right now are hovering around 34ct/kWh.

But the most audacious part wasn't the price. It was how they notified me. I received a generic email that simply read: There is a new document in your inbox on our portal.

Their entire strategy banks on customers being too busy to log in, failing to notice the massive price hike, and missing the cancellation window. Relying on customer fatigue to trap them in above-market rates isn't a viable business model—it’s bad faith, and honestly, it feels like it should be illegal.

Needless to say, I canceled immediately.

A strong business thrives on delivering value and building trust, not on tricking its customers.

As an entrepreneur, I’m all for maximizing revenue and thinking like a business. But there is a fine line between a smart strategy and sheer audacity.
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Sebastian Denef
Sebastian DenefLinkedIn · Post · 28 Sep 2026

How can AI Agents help make chocolate? With the support of EU-LAC Digital Accelerator, IESE Business School and the European Commission we have brought…

How can AI Agents help make chocolate? With the support of EU-LAC Digital Accelerator, IESE Business School and the European Commission we have brought AGENTS.inc Agents to Machu Picchu Foods in Peru, to cut supplier search > 24x. Thank you very much to David Mendo Goñi for this collaboration! Read about the case: https://lnkd.in/dwwEifTF

How can AI Agents help make chocolate? With the support of EU-LAC Digital Accelerator, IESE Business School and the European Commission we have brought…
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Sebastian Denef
Sebastian DenefLinkedIn · Post · 14 Sep 2026

Silicon Valley is panicking about AI “going rogue.” But they are blaming the wrong thing.

Giving a massive, general-purpose LLM unconstrained agency on the open web is like putting a toddler who memorized a flight manual into the cockpit of a Boeing 747. Just because it has the knowledge doesn’t mean it has the judgment, context, or moral boundaries to fly the plane.

When an AI takes a wrong turn, it isn’t a sign of emerging “superintelligence”—it’s just reckless engineering. In my latest article, I dive into why the current AI safety debate is completely missing the point. We don’t need to limit the models. We need to strictly compartmentalize the agents…

AI AgentsArtificial IntelligenceTech Leadership
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Sebastian Denef
Sebastian DenefLinkedIn · Post · 28 Aug 2026

Have a great weekend everyone!

At AGENTS.inc we close the week with a video-on-retrospective and will roll-out many new updates in the coming days.

The AGENTS.inc weekly retrospective call, thirteen people on video
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Sebastian Denef
Sebastian DenefLinkedIn · Post · 20 Aug 2026

Happiness = ∑Smiles - ∑Frowns (Steve Wozniak)

Happy Thursday everyone!

Just came across this old video from Nextcon 2016.

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Sebastian Denef
Sebastian DenefLinkedIn · Post · 20 Aug 2026

The early bird… meets the hedgehog. 🦔

Yesterday, I was up at 4 AM heading to the Berlin airport for a flight to Zurich. As I stepped outside, I was greeted by a little hedgehog—a rare and protected sight in a busy city like Berlin.

It turned out to be the perfect metaphor for the rest of my day.

Ralf Strauss had invited me to Switzerland to speak at the MarTech Apéro, an exclusive gathering for marketing leaders to discuss the future of their industry. Ralf kicked off the event by presenting the new Marketing Tech Monitor 2026, and the data he shared was a massive wake-up call…

MarTechAI AgentsEnterprise AI
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Tatjana Samsonowa-Denef
Tatjana Samsonowa-DenefLinkedIn · Post · 23 Apr 2026

Let’s leave the research to the AI agents – but let’s keep the decisions and consequences in our own hands.

My Dutch marketing professor once taught me: Marketing is, at its core, strategy, not operations. Today, AI provides us with the infrastructure to return exactly to that. However, the distribution of roles must remain clear:

AI AGENTS can support the work.
They cannot carry the responsibility.

Strategic marketers still sit with the hard problems and own the consequences.

These are the realities we faced yesterday at the #CMOCommunity event in Berlin. Twenty years ago, Ralf Strauss founded this platform with a clear maxim: Genuine, confidential exchange of experiences. No “glory stories,” no buzzword bingo…

CMO CommunityAI AgentsAI
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Tatjana Samsonowa-Denef
Tatjana Samsonowa-DenefLinkedIn · Post · 08 Jul 2025

25 years of PR Club Hamburg e.V. – what a celebration! 🎉

I had the great pleasure of attending the anniversary celebration of the PR Club Hamburg – and what can I say: The location at the Golf Lounge Resort was stunning, the weather couldn’t have been better, the food was fantastic – and the crowd was inspiring, open, and full of great conversations.

We at AGENTS.inc were proud to sponsor three prizes for the evening’s tombola – The Last Boss, a book by my co-founder Sebastian which explores power, technology, and the last true final boss…

PR Club HamburgNetworking25 Years
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Tatjana Samsonowa-Denef
Tatjana Samsonowa-DenefLinkedIn · Post · 05 Jun 2025

Looking over the Frankfurt skyline, we joined some of Germany’s leading bankers to showcase how AGENTS.inc’s AI agents will disrupt the financial industry.

We couldn’t have picked a better partner to enter the world of banking. Sopra Steria, Jonas, Birgit, and Martin are inspiring leaders who envision the future and take direct action. Thank you for your trust and for bringing our AI agents to your customers.

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Bring one bottleneck.
Leave with an agent.

Tell us about one real process in your operation. We come back with a concrete agent design and a cost model for running it.