Silicon Valley is panicking about AI “going rogue.” But they are blaming the wrong thing.
Giving a massive, general-purpose LLM unconstrained agency on the open web is like putting a toddler who memorized a flight manual into the cockpit of a Boeing 747. Just because it has the knowledge doesn’t mean it has the judgment, context, or moral boundaries to fly the plane.
When an AI takes a wrong turn, it isn’t a sign of emerging “superintelligence”—it’s just reckless engineering. In my latest article, I dive into why the current AI safety debate is completely missing the point. We don’t need to limit the models. We need to strictly compartmentalize the agents…
Have a great weekend everyone!
At AGENTS.inc we close the week with a video-on-retrospective and will roll-out many new updates in the coming days.
Happiness = ∑Smiles - ∑Frowns (Steve Wozniak)
Happy Thursday everyone!
Just came across this old video from Nextcon 2016.
The early bird… meets the hedgehog. 🦔
Yesterday, I was up at 4 AM heading to the Berlin airport for a flight to Zurich. As I stepped outside, I was greeted by a little hedgehog—a rare and protected sight in a busy city like Berlin.
It turned out to be the perfect metaphor for the rest of my day.
Ralf Strauss had invited me to Switzerland to speak at the MarTech Apéro, an exclusive gathering for marketing leaders to discuss the future of their industry. Ralf kicked off the event by presenting the new Marketing Tech Monitor 2026, and the data he shared was a massive wake-up call…
Let’s leave the research to the AI agents – but let’s keep the decisions and consequences in our own hands.
My Dutch marketing professor once taught me: Marketing is, at its core, strategy, not operations. Today, AI provides us with the infrastructure to return exactly to that. However, the distribution of roles must remain clear:
AI AGENTS can support the work.
They cannot carry the responsibility.
Strategic marketers still sit with the hard problems and own the consequences.
These are the realities we faced yesterday at the #CMOCommunity event in Berlin. Twenty years ago, Ralf Strauss founded this platform with a clear maxim: Genuine, confidential exchange of experiences. No “glory stories,” no buzzword bingo…
25 years of PR Club Hamburg e.V. – what a celebration! 🎉
I had the great pleasure of attending the anniversary celebration of the PR Club Hamburg – and what can I say: The location at the Golf Lounge Resort was stunning, the weather couldn’t have been better, the food was fantastic – and the crowd was inspiring, open, and full of great conversations.
We at AGENTS.inc were proud to sponsor three prizes for the evening’s tombola – The Last Boss, a book by my co-founder Sebastian which explores power, technology, and the last true final boss…
Looking over the Frankfurt skyline, we joined some of Germany’s leading bankers to showcase how AGENTS.inc’s AI agents will disrupt the financial industry.
We couldn’t have picked a better partner to enter the world of banking. Sopra Steria, Jonas, Birgit, and Martin are inspiring leaders who envision the future and take direct action. Thank you for your trust and for bringing our AI agents to your customers.
Bring one bottleneck.
Leave with an agent.
Tell us about one real process in your operation. We come back with a concrete agent design and a cost model for running it.