Home/Industries/Retail & Consumer Goods
Product brochures for a national network,
without a single manual brief
A leading European hypermarket used AGENTS.inc to replace manual brochure production with an AI pipeline — automatically generating product content for promotions at the pace their retail operation demands.
Two deployments on this page — choose one
Deployment A — Retail & Hypermarket
A single Marketing Agent took over brochure production end to end — pulling product information, writing the copy and building the layout for every promotion across a national store network.
About the client
A leading European hypermarket chain, part of a global retail group, with tens of billions in annual revenue and a product range of 30,000+ items per store. The marketing team is responsible for continuous promotional cycles — weekly offers, seasonal campaigns, and regional promotions — across a massive and constantly changing product catalogue.
The challenge
Producing product brochures for continuous promotions requires significant time from marketing teams: gathering product information, writing copy, formatting layouts, and adapting content for regional variations.
With thousands of products and continuous promotional cycles, the volume of brochures required was simply too high to sustain through traditional content production methods.
Key pain pointsHow they used AGENTS.inc
Marketing Agent: end-to-end brochure automation
Deployed to automate brochure creation end-to-end. Given a set of products, the agent pulls together the relevant information, generates compelling product copy, and produces structured brochure content — ready for design and distribution. No manual research, no copywriting, no formatting required from the team.
A repeatable, scalable content pipeline
What previously required marketing teams to manually research, write, and format content for each promotional cycle is now handled automatically — consistently, quickly, and at the volume the retail operation demands. The pipeline runs continuously to keep pace with the promotional calendar.
Results
- Brochure content generated automatically across a national store network
- Marketing teams freed from repetitive content production work
- Consistent content quality across all product categories and regions
- Promotional cycles no longer bottlenecked by manual content creation
- Scalable pipeline that keeps pace with a continuously changing product catalogue
In their words
“The agent does not just save us time on the leaflet. It means the promotional calendar is no longer limited by how many people we can put on layout in a given week.”
Marketing Team · RetailSecond deployment — Adhesives, Sealants & Consumer Goods
For every B2B target, AGENTS.inc researches the company, writes a tailored outreach message, and produces both a PDF report and a PowerPoint deck — including a step-by-step plan for building the relationship over the next 2–3 years.
About the client
Henkel is a global leader in both industrial and consumer goods, with the world's #1 adhesive technologies division — serving over 800 industries from automotive and electronics to aerospace and packaging. With tens of thousands of employees across 120+ countries, winning new B2B clients means approaching each prospect with real knowledge of their business — not generic outreach.
The challenge
The sales and business development teams engage a vast range of potential B2B partners across industries worldwide. Writing a compelling, personalised outreach message — one that shows genuine understanding of the prospect’s business — requires significant research per company. Multiplied across hundreds of targets, that research workload becomes unsustainable.
Beyond the first message, building a real partnership strategy for each target — mapping out how to approach them, what to offer, and what the relationship should look like over the next 2–3 years — was work that simply did not get done at scale.
Key pain pointsHow they used AGENTS.inc
Research the target
The Global News Radar and Company Intelligence Agent built a full picture of each target: market position, recent news, strategic direction, competitive landscape, strengths, and weaknesses — everything needed to make contact with genuine knowledge of the prospect.
Generate the outreach and the roadmap
The Report Agent produced a tailored outreach message per company, plus a PDF report and a PowerPoint deck covering the partnership case and a 2–3 year collaboration roadmap.
In their words
“We were never going to research three hundred accounts properly by hand. Now every first message goes out with something specific in it.”
Business Development · Global Consumer GoodsAI agents used
| Agent | What it did |
|---|---|
| Marketing Agent | Automates end-to-end brochure creation — gathering product information, generating promotional copy, and producing structured, ready-to-distribute content at scale. |
| Global News Radar | Built current market context per target — recent news, strategic direction, competitive position. |
| Company Identification Agent | Profiled each target company across market position, structure and strategic direction. |
| Executive Report Agent | Produced personalised outreach, PDF reports and partnership roadmaps per company. |
Bring one bottleneck.
Leave with an agent.
Tell us about one real process in your operation. We come back with a concrete agent design and a cost model for running it.