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Walk into every exhibitor conversation
already briefed
Deep-dive research that took analysts days per company, delivered as structured sales-enablement reports across multiple trade fair verticals at once.
About the client
Messe München is one of the world's largest and most internationally recognised trade fair organisers, hosting dozens of leading industry events annually across sectors ranging from technology and energy to food, retail, and manufacturing. With a global footprint and a vast ecosystem of exhibitors and visitors, their business development teams are responsible not just for finding new exhibitors — but for understanding what each company needs, and making a compelling, tailored case for why their trade fair is the right platform for them.
The challenge
Convincing a company to exhibit at a trade fair is a sales process — and like any good sales process, it only works when you understand the other side. The business development team needed to understand each prospect’s market position, strategic priorities, competitive landscape, and what value they were actually looking for from an event.
Before AGENTS.inc, this deep-dive research was done entirely by hand. Analysts would spend days per company gathering information from websites, press releases, and industry databases. The result was often surface-level, inconsistent across analysts, and impossible to scale across multiple trade fair verticals at the same time.
Key pain pointsHow they used AGENTS.inc
Company Identification Agent: finding the right prospects
Configured to surface companies matching specific exhibitor profiles across multiple industry verticals, capturing contextual signals — market trends, strategic shifts, expansion activity — that gave the team an early read on what each prospect might need and why now was the right moment to approach them.
Executive Report Agent: building exhibitor intelligence
Generated comprehensive, structured intelligence reports for each identified company. These were sales-enablement documents designed to help the BD team personalise every touchpoint: company overview, market position, strategic direction, segmentation, value proposition analysis, prioritisation scoring, inferred exhibitor needs, and white paper-style summaries ready for internal briefings.
Related material
Related reading: The Agentic Fair white paper — the full architecture for autonomous exhibitor and visitor matchmaking, including the Corporate AI DNA approach that keeps matching 100% GDPR compliant by matching company capability against procurement mandate rather than profiling individuals.
AI agents used
| Agent | What it did |
|---|---|
| Company Identification Agent | Surfaced companies matching exhibitor profiles across verticals, with contextual signals on timing and need. |
| Executive Report Agent | Produced structured sales-enablement intelligence reports per company — position, direction, segmentation, prioritisation scoring, inferred needs. |
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